ELDEEN is the word ‘needle’ written backwards as a brand name for the cosmetics company specializing in developing ‘microneedle’ products. A unicorn horn is known to have a mysterious power that invigorates and vitalizes humans in ancient legends. The emblem of ELDEEN embodies microneedles by taking a unicorn horn as a motif and it represents mysterious and captivating metaphor.
The minimum size of the logo is 12.5 mm. It is to make sure the symbol mark and logo type distinguishable.
We secured the minimum space around the logo for readability.
This minimum space prevents the brand logo from overlapping with other graphic elements such as title or main text for visibility.
The minimum space requirement is set by the letter ‘E’ of ELDEEN and adjusted accurately in proportion when the size of the logo is adjusted.
The color is one of the most significant elements of the brand identity. Using the same color palette reinforces the brand power and helps deliver consistent brand image. The brand colors of ELDEEN are black and white as default, and other colors specified in the guideline can be used as well. The combination of colors not specified in the guideline should not be used.
However, four primary colors can be variably used depending on media concept, production specifications, and the characteristics of the usage environment.